Snapchat Lens Vs Instagram Filters
Cleverly Leveraging AR: The Fresh Face of Social Media Marketing
Augmented Reality, or AR, has found a growing presence within social media platforms. Most individuals are well-acquainted with the interactive Snapchat filters, which have evolved over time. Likewise, Instagram and Facebook have introduced their own filters, even allowing users to craft custom ones. Today, it's almost customary to apply some form of filter before sharing content.
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However, it's essential to recognize that Snapchat Lens and Instagram Filters extend beyond entertainment value. Many businesses have harnessed the power of augmented reality filters as an incredibly effective marketing tool for propelling their brand to viral status. In fact, this year alone, a remarkable 63% of daily Snapchat users have engaged with an AR filter, and an impressive 90% of Snapchat users also actively use Instagram. These statistics are not to be underestimated, as marketing experts increasingly emphasize the imperative nature of fully harnessing the potential of social media for business growth.
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Bolstered by the latest trends like augmented reality, brands can significantly boost their visibility in an interactive and enjoyable manner. Even industry giants like Coca-Cola have embraced Snapchat Lens and Instagram Filters to enhance brand recognition and engage a broader audience on social media, capitalizing on easily shareable content
Understanding the Distinction Between AR Filters and Lenses
While these terms are often used interchangeably, it's crucial to understand the significant distinctions between augmented reality filters and what are commonly referred to as 'lenses.'
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Filters can be likened to static images that are superimposed onto the camera recording. Examples include effects like black and white filters or decorative frames surrounding the image. These are the most basic forms of augmented reality effects in the realm of social media and can be swiftly created using platform-specific tools or even software like Photoshop.
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On the flip side, lenses are a bit more intricate as they entail interactive AR effects. The concept of the lens filter gained widespread popularity, primarily through Snapchat, which also provides its Lens Studio platform to facilitate the creation of lenses and filters by users. Lenses encompass a fusion of 2D, 3D, and animation effects. They respond to gestures, facial expressions, and movements. An illustrative example is an effect where an animated tongue playfully emerges when the user opens their mouth
Snapchat Filters
Snapchat stands out as the pioneering social media platform whose primary business revolves around augmented reality filters. This holds particular allure for brands whose target audience aligns with Snapchat's user base. Sponsored lenses, seamlessly integrated into the app's lens menu, simplify users' access to custom filters. This ease of access is especially advantageous when these filters incorporate trending keywords, further elevating the potential for organic brand awareness growth.
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AR applications on Snapchat differ somewhat from those on other platforms such as Facebook or Instagram due to distinct features. Advertising also takes a unique path, as companies lack a public profile that prospective clients can explore. Nonetheless, engagement, particularly through filters, often carries a more personalized touch. The app is intentionally designed to foster direct communication and connections among close friends. Positioned between a news platform and an entertainment hub, Snapchat offers businesses a unique avenue for storytelling at a deeply personal level through AR filter campaigns
Instagram Filters
Instagram offers a platform for leveraging AR filters in advertising campaigns, distinct from Snapchat. Notably, posts featuring filter effects can be directly shared on a user's profile, appearing in their followers' feeds.
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To maximize the virality of your custom AR filter on Instagram, consider posting it as a story. Viewers encountering the filter in a story can effortlessly try it themselves with a single click, capturing photos and videos to share. Accelerating this process is feasible through influencer partnerships. Collaborating with bloggers whose audience aligns with your brand is pivotal for successful networking
How to Craft Augmented Reality Filters and Lenses?"
Both Snapchat and Instagram provide users with the means to craft their own filters, although it necessitates some effort. While there are pre-designed templates for swiftly and intuitively assembling filters, customization demands a different approach. Snapchat's Lens Studio and Instagram's SparkAR are both software programs, serving as robust tools for tailoring unique filters. However, these programs require prior downloads, much like Photoshop or other editing software. Recognizing that many seek to avoid the learning curve associated with such software, FoundersAR offers a solution, granting businesses efficient and time-saving access to AR filters for their social media marketing campaigns.